Best of Blogs...
For Membership Marketeers
We gather here extracts from other blogs and provide links to those which we feel membership marketeers will find of interest:
Knowledge bank
Membership Marketing articles, reports and advice
A useful resource for those working in membership marketing and communication.
The knowledge bank holds papers relating to conference presentations, articles, research, tips and blogs.
A DEFINITION OF MARKETING from the CIM
A GUIDE TO DIRECT MARKETING JARGON
BENCHMARKING online communities for professional membership bodies - the huddle
CPD RESOURCES Sharing CPD expertise
EMAIL MARKETING: How often can you email a retail consumer file? A Linkedin discussion
ENGAGING AND RETAINING MEMBERS through social media 2012
ENGAGING MEMBERS THROUGH SOCIAL MEDIA - A brief overview
ENGAGING WITH SCHOOLS How aware are students of professional bodies?
EVALUATING MARKETING SPEND - ROMI wasn't built in a day
FORUMS Your own web forums or just use Linkedin? MemCom 2011 debate and video.
GRADUATE RECRUITMENT Influencing undergraduates
INTERACTIVE Membership organisation social media and technology plans
LEADERSHIP World class business leader videos for you or as a member benefit.
MANAGING SOCIAL MEDIA IN THE WORKPLACE - A brief overview
MANAGING THE MOBILE REVOLUTION - A brief overview
MEMBER RETENTION A quarter of professional bodies lose over 10% of members each year
MEMBER WIN BACK - Can membership organisations learn anything from consumer win-back programmes?
Membership Loyalty - Taking STEPs to support your sector in the face of government initiatives
NETWORKING Research into branch and other member group networks
PR – Has digital channels changed it’s role?
RECRUITING MEMBERS TotalProfessions.com - the professions portal
RETAINING MEMBERS Staying relevant needn’t break the bank
RETAINING MEMBERS What members value in difficult times.
SOCIAL MEDIA - Do you have a policy for staff usage?
SOCIAL MEDIA - Policy of the Chartered Management Institute
SOCIAL MEDIA - to Drive Revenue?
SOCIAL MEDIA - What are membership organisations using social media for?
SOCIAL MEDIA FOR NFPS - Social Media Strategies for Membership Recruitment & Retention
SOCIAL NETWORKING SERVICES, SOCIAL MEDIA AND SPORT: Guidelines for safeguarding children & young
THE BENEFITS OF LIVING UNDER A CLOUD - A brief overview
WEB and EMAIL USAGE - Professional bodies
WRITING PRESS RELEASES - Top tips for creating a winning press release
