Knowledge bank


Membership Marketing articles, reports and advice

A useful resource for those working in membership marketing and communication.
The knowledge bank holds papers relating to conference presentations, articles, research, tips and blogs.

Submit your reports articles or useful marketing papers for publishing consideration to s.wayne@memcom.info

A DEFINITION OF MARKETING from the CIM

A GUIDE TO DIRECT MARKETING JARGON

BENCHMARKING online communities for professional membership bodies - the huddle

CPD RESOURCES Sharing CPD expertise

EMAIL MARKETING: How often can you email a retail consumer file? A Linkedin discussion

ENGAGING AND RETAINING MEMBERS through social media 2012

ENGAGING MEMBERS THROUGH SOCIAL MEDIA - A brief overview

ENGAGING WITH SCHOOLS How aware are students of professional bodies?

EVALUATING MARKETING SPEND - ROMI wasn't built in a day

FORUMS Your own web forums or just use Linkedin? MemCom 2011 debate and video.

GRADUATE RECRUITMENT Influencing undergraduates

INTERACTIVE Membership organisation social media and technology plans

LEADERSHIP World class business leader videos for you or as a member benefit.

MANAGING SOCIAL MEDIA IN THE WORKPLACE - A brief overview

MANAGING THE MOBILE REVOLUTION - A brief overview

MEMBER RETENTION A quarter of professional bodies lose over 10% of members each year

MEMBER WIN BACK - Can membership organisations learn anything from consumer win-back programmes?

Membership Loyalty - Taking STEPs to support your sector in the face of government initiatives

NETWORKING Research into branch and other member group networks

PR – Has digital channels changed it’s role?

RECRUITING MEMBERS TotalProfessions.com - the professions portal

RETAINING MEMBERS Staying relevant needn’t break the bank

RETAINING MEMBERS What members value in difficult times.

SOCIAL MEDIA - Do you have a policy for staff usage?

SOCIAL MEDIA - Policy of the Chartered Management Institute

SOCIAL MEDIA - to Drive Revenue?

SOCIAL MEDIA - What are membership organisations using social media for?

SOCIAL MEDIA FOR NFPS - Social Media Strategies for Membership Recruitment & Retention

SOCIAL NETWORKING SERVICES, SOCIAL MEDIA AND SPORT: Guidelines for safeguarding children & young

THE BENEFITS OF LIVING UNDER A CLOUD - A brief overview

WEB and EMAIL USAGE - Professional bodies

WRITING PRESS RELEASES - Top tips for creating a winning press release