| New speaker for MemCom 2010 |
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Looking at value - selling the sizzle. Cristian will explore, using BACP as a case study, how using the latest research has helped answer the age old question “what do I get for my money”.
Drawing on research from the UK and the USA, is it possible to model the value proposition that can be so elusive for professional and membership associations. Using innovative research methods and a framework for analysis, Cristian will look at how BACP approached this question and how the results are likely to change the future direction of the Association. Cristian Holmes, Director of Marketing,Communications and Membership - The British Association for Counselling and Psychotherapy. To find out more about Cristian click here To view the agenda for MemCom 2010 and book your place click here |
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