| Memberships Online – towards 2020 |
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Event date: 31st March 2010 Many membership organisations are wrestling with the challenges of technology, some are continually trying new things, but what works and what will be the landscape in 10 years time? Which organisations have the 20:20 vision? Where were you 10 years ago when MemCom first started? MemCom 2010 will aim to provide some answers. This year’s event will again be interactive and at lower cost. The event will mix case studies with leading edge industry expert presentations and will be followed by the popular pre-awards drinks reception held in an expanded exhibition area in the fabulous Atrium at the RSM. At lunch hear about the launch of The Professions Portal - one of the most exciting online cooperative initiatives involving professional bodies. Then, of course there’s the MemCom awards presentations recognising membership marketing and communications excellence. 8.30-9.15am Registration 9.15- 9.40am Chairs Introduction Janice Liverseidge, RSM Janice sets the agenda for the day and talks about some of her own activities at the Royal Society of Medicine including how they use web casts and what they get out of them. 9.40- 10.15 Looking at value - selling the sizzle Cristian will explore, using BACP as a case study, how using the latest research has helped answer the age old question “what do I get for my money”. Drawing on research from the UK and the USA, is it possible to model the value proposition that can be so elusive for professional and membership associations. Using innovative research methods and a framework for analysis, Cristian will look at how BACP approached this question and how the results are likely to change the future direction of the Association. Cristian Holmes, Director of Marketing,Communications and Membership - The British Association for Counselling and Psychotherapy 10.15 - 10.55 Refreshing IOSH online The Institution of Occupational Safety and Health (IOSH) put in place a plan three years ago to transform their business on-line. With some of the most popular on-line forums and a demanding membership with strong branch and special interest groups there was a challenging list of planned changes. Find out from Ruth how this was achieved from budget approval, stakeholder engagement through to execution and promotion of changes including: online event bookings; all IOSH information in one place on an interactive MyIOSH desktop; branch and group microsites within the main IOSH website; new discussion forums and more Ruth Doyle, Communications Director, IOSH 10.55-11.15am Coffee 11.15-11.45pm Social Networking – Results of the PARN survey of professional associations Andy shares the results of the PARN survey on Member Networks. The survey covers areas such as the ways members engage with the new social networking technologies, what social networking facilities members want from their associations, and how membership bodies might develop these to meet their members’ needs. The results are based on replies from members of 26 professional bodies across a range of sectors. Andy Friedman, Director, Professional Association Research Network 11.45 -12.10 ASI Europe - Futureproofing your investment in your membership system An educational session looking at the pitfalls, and the opportunities, that IT and membership managers should be aware of now and in the future. This is not a technology session, but will look at the broad issues such as upgradeability, platforms used, software ‘add-in’ modules, the value of user groups, stability of your providers; and will include useful ‘what to avoid’ advice. Niroo Rad, Managing Director, ASI Europe 12.10- 12.45 Setting up your organisation for interactive futures Ashley sums up the huge opportunities and potential threats to membership organisations of social media / networking. He will also review the shift towards digital and the impact this has on team skill set requirements and organisational structures? Ashley Friedlein, CEO, Econsultancy http://www.econsultancy.com 12.45-1.30pm Pre-Awards drinks reception 1.30 pm Lunch 2.15-2.35pm The Professions Portal The new web site positioned as the collective voice of professionalism in the UK. Professional bodies contribute to the UK economy and UK’s reputation for business excellence. The web site also brings with it an opportunity to showcase fair access to the professions and to address some of the recommendations of the Panel on Fair Access to the Professions. How has this been achieved – www.TotalProfessions.com is unveiled. 2.35pm Pre-awards introduction 3.00pm MemCom Awards presentations Categories • Marketing Leaflet or Brochure • Annual Report • Web Site • e-bulletin • Newsletter • Magazine – Professional Association or Royal College • Magazine – Charity or other membership organisation • Brand development – rebranding or brand extension • Transformation award – for significant marketing led organisation change • Membership Marketing team of the year The full conference, pre-awards drinks, lunch and awards presentations costs just £235. To reserve your place simply email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it and we’ll send out a confirmation booking form. |
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