With membership organisations increasingly investing in their on-line marketing, what should the priorities be? 

This area of the MemCom web site is here to help. Here you’ll find case studies, examples to inspire, new trends and loads of other resources to help you through your day.

To get you started here's some recent developments:

EA Games’ response to a video showing a supposed glitch in their Tiger Woods 08 game where The Tiger performs a ‘Jesus Shot‘, standing on the water. Turning a potential embarrassment into a viral video success.




The new 10 Downing Street website has a whole host of social features. There’s a blog at the heart of the site, and it makes use of external services like Flickr, YouTube and Twitter for a more social, and dispersed interaction with The People - being present in the places they’re already looking. And you thought your brand was too stuffy for social media?

Will it Blend, one of the most successful examples of corporate viral video. Over 5 million views for this edition.

Sugarscape by Hachette Filipacchi - a social bookmarking site for readers of Sugar Magazine allowing users to collect and share links to cool stuff online, and for the publishers to push sponsored content.