The DMA Social Media Council white paper covers the issues below:
• Staff member does not make it clear that this is a personal opinion as opposed to a company policy
• Staff member shares confidential information in the public domain. Employment contracts should be reviewed to ensure they specifically address this issue.
• Staff member publishes messages that are discriminatory
• Staff member insults or speaks poorly of a competitor
• Staff member presents him- or herself in an embarrassing way, or in a manner that would be considered offensive
• Staff member posts personal details (including text, image or video) of a fellow worker or organisation’s facility without permission, potentially in breach of data protection legislation. Training on data protection should be provided to ensure employees understand it is not acceptable to disclose personal data relating to colleagues
• Staff member promotes, shares or discusses a product, or content related to their responsibilities or the function of the business, without sign-off.• Staff members’ use of social media results in a loss of productivity. The parameters of the use of such sites at work should be clearly prescribed.
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