Daily - 1 (7%)
Two to three times a week - 5 (33%)
Weekly - 2 (13%)
Fortnightly- 3 (20%)
Monthly - 4 (27%)
- 'I feel the question puts the cart before the horse. If you are sending daily news headlines then daily is just fine, or daily deals then daily is just fine, such as Groupon. Perhaps if you are a car dealer then daily might be too often. So the real question is are you delivering value every time? If you are able to deliver value daily then daily is just fine. So the first question is how often do have value to provide that will be wanted by customers?'
- 'I put my hat into the 'two or three times a week' ring. I would caveat that by saying that it will obviously depend on few things such as - the type of retailer you are, for example Grocery or Furniture? I buy groceries every week but not a dining table to eat them off! - what your customers want and have asked for during sign up or in your Preference Centre - the time of year. My experience tells me that frequency can certainly be increased during Sales or for example the run up to Christmas - what your Test and Learn Programme has told you. Remember that each Brand defines its own Best Practice And finally, be wary as having Open Rates as the only KPI you measure success by. Just as important are Clicks and Sales.'
- 'I'm really interested to know what my marketing connections think on this subject! The latest DMA Council Email Tracking Study suggests that we could be bolder with frequency, certainly as far as the UK market is concerned.'
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