Attracting graduates to your membership relies on providing good careers information at the right place, in the right format and at the right time.
In a recent survey by Ashridge Communications, HE careers advisors identified the following audiences that professional associations need to communicate with:
- - careers advisors/information officers;
- - students;
- - heads of schools;
- - work placement officers;
- - subject group leaders;
Key issues that need to be taken into consideration when targeting students are:
- - How do careers advisors and information officers work?
- - What is the influence of websites and directories?
- - How influential are heads of school and lecturers?
- - How important are work placements?
- - What resources do these audiences most value?
- - How important are careers fairs, site visits etc.
- - Which membership organisations do they feel handle communications and recruitment well?
www.totalprofessions.com links all professional bodies with careers advisers and those they advise.
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