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Social Media Benchmark Report from CIM

A full CIM report is due out in a few weeks on this topic but here are some of the headline statistics captured by one blogger who attended the launch event.

  • 80% of marketers know they need a social media strategy, yet only 7% are tracking the results
  • In 40-50% of businesses, marketing did not own the official channel for Twitter,Facebook or LinkedIn (PR team seemed the other most common owner)
  • The number of marketers that rated their social media activities as ‘not at all effective’ was spread across a range: 24% (Twitter) 33% (Facebook) 37% (LinkedIn) 44% (YouTube).
  • Whilst about half of businesses surveyed planned to invest in training their current people to improve social media skills and competencies in 2012, about a quarter had no plans at all.
At the MemCom conference on May 17th we will be exploring some of these issues from the membership body perspective. See agenda and to book

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Anonymous commented on 25-Feb-2012 08:24 AM
The report states that 40% of marketers will be investing in mobile apps in 2012. Top line results - http://www.smbenchmark.com/the-benchmark/results-wave-one/infographic-wave-one/ How do these stats compare with membership bodies? What should our mobile
plans be? I am looking forward to the debate at MemCom on May 17th which I hope will answer these questions.
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