Seven has unveiled a new publication to support a joint venture between the world’s largest professional management accountancy body, the Chartered Institu
te of Management Accountants (CIMA) and its US counterpart, the American Institute of Certified Public Accountants (AICPA).
In April 2011 the CIMA and AICPA entered a joint venture to create an international designation for management accountants, to be known as CGMA. Seven has worked with the two member bodies to publish CGMA Magazine which supports the launch of this new union on January 31 2012.
The CGMA Magazine is a 52-page publication and accompanying website that covers global management accountancy and broader business issues. The magazine and website – which will be regularly updated with features, practical articles and infographics – will be a core part of the organisations’ strategy to encourage existing AICPA members to obtain the CGMA designation.
Existing CIMA members with the relevant experience will automatically receive CGMA status, but the product will serve as a retention tool by offering robust, sophisticated and unique content that they cannot obtain through existing publications.
Seven also manages and monetises CIMA’s multi-channel media portfolio, including Financial Management, a monthly member title with a circulation of 183,000 across 168 countries, and the quarterly thought-leadership title Excellence in Leadership.
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