Creating and executing the Professional Development marketing strategy and developing the PD communication plan in collaboration with the IMI's Communications team (including collateral development) to ensure all relevant project and departmental objectives are met including new member and member retention targets as well as CPD sales targets.
Maintaining IMI status as the primary professional association for individuals in the automotive sector through pro-active marketing and communication.
In collaboration with the Communications Manager managing the corporate identities of Professional Development products and services.
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