Events

Energy Institute holding a Charity Quiz Night for associations and societies...

Fri, 11 May 2012 09:07:00 GMT

We’d like to invite you and your colleagues to take part in the inaugural Institute, Society and Association Charity Quiz Night, sponsored by Rapidity and taking place on Thursday May 17 at The Blue Anchor, 35 Chancery Lane, WC2A 1EL.

Bring a team along from your organisation and test your knowledge, with the aim of becoming Institutional Pub Quiz Champions of 2012. In what promises to be a battle of the sectors, expect questions on everything from general knowledge and film to music, science and sport, plus an eclectic round or two! There’ll also be plenty of time for a little inter-institutional socialising…

All proceeds from the event will go to Sparks and CARE International as part of the Energy Institute's fundraising efforts to raise a total of £5,000 as part of the BG Energy Challenge 2012.

Maximum of 6 staff members per team, £10 per team. 7.00pm start. Please join us and help support these worthwhile causes in what is set to be a fun evening for all!

Please RSVP at the earliest opportunity to pubs@energyinst.org

Look forward to seeing you and your colleagues there!

MemCom 2012 Conference at the IOD, May 17th 2012 - Cutting Edge or Cutting Back?

Fri, 20 Apr 2012 09:57:00 GMT

This year’s event offers main conference strategic sessions and separate implementation workshops with attendance as low as £85!
There are many reasons to attend the 12th annual membership marketing event so book your place now,

View the MemCom 2012 Strategic Conference agenda here

View the MemCom 2012 Workshop agenda here

BOOK NOW to attend MemCom 2012

ALWAYS A CHANCE founders to speak at MemCom

Wed, 18 Apr 2012 11:08:00 GMT

Once in a while a charity is formed which really catches your attention. Think ‘Help for Heroes’ as an example. We at MemCom were particularly moved by the new charity ALWAYS A CHANCE, not just for their aims and objectives but by the tragic circumstances which led to its inception. On 15th April 2011, James Cooper and James Kouzaris went out for some drinks at a bar only a few miles from their holiday villa in Sarasota, Florida. At around 3am the following morning they were found dead, after being shot several times.

After lunch at MemCom on May 17th, Paul Davies and Joe Hallet, joint founders and chief executives of ALWAYS A CHANCE will talk of their friends who were killed and their aims for the charity. More than 1 million violent crimes are committed in the UK per year. Twice as high as any other country in the EU! ALWAYS A CHANCE aims is to support victims and those who have or are in danger of committing crimes and give them that chance which will help transform their lives to become a positive force within society.

Membership organisations have initiatives to support young people and provide fair access to the professions. We believe the work of this charity will inspire you to support their work and MemCom will be making a donation to their cause.

The two friends who were killed were no ordinary men. Both were inspirational, fun loving and popular beyond belief. This was reflected in the hundreds of people who turned out for both funerals. The sense of loss fuelled a determination in those closest to them to make sure their deaths would not be in vain. ALWAYS A CHANCE was born.

Always a Chance has a two pronged approach that provides victim support and aims to change the lives of young people: working with those who are either not in full time education or employment or have recently left custodial care, with the aim of providing them with an appropriate framework and platform with which to re-enter the educational system or to take the first steps into the world of employment.

To learn more and support their aims now visit their web site and click Donate.

Membership marketing executive of the year

Tue, 10 Apr 2012 17:05:00 GMT

This award category sponsored by ASI Europe has been re-defined and the criteria for entry has changed. This award is now open until April 30th to all marketing executives working for membership bodies or charities. The award is intended to recognise outstanding contribution to membership marketing. There is no age limit but it is likely that the winners will be under 35 yrs.

To enter provide:

Name and contact details of the nominee and the nominator.
Up to 400 words on the nominee executive’s achievements, how they contributed to the organisations objectives, how they worked effectively as part of a team and perhaps something on how they went the extra yard to make things happen.

You may submit any accompanying documents or statistics which you feel are appropriate. Send the entry information to s.wayne@memcom.info and to pay for the entry go here ENTER NOW . Closing date for this award now April 30th.

Each nominee will be entitled to a free place (usual cost £85) at the MemCom workshops on May 17th . View the MemCom 2012 Workshop agenda here.

All other MemCom award categories have closed and entries are with the judges and winners will be presented at the awards lunch on May 17th.

MemCom conference and awards, supported by the Direct Marketing Association, at the Institute of Directors on May 17th.

Membership marketing executive of the year award sponsored by ASI

MemCom Strategic Conference Agenda May 17th 2012 - Cutting Edge or Cutting Back?

Thu, 10 May 2012 11:45:00 GMT

Learn from leaders in membership marketing how they plan and execute their marketing strategies including:

- What an effective, integrated, interactive strategy looks like and what are the results
- How they take decisions on marketing budget spend in tricky economic circumstances
- The balance of UK versus international activity and the changing uses of technology in different markets
- What advances in mobile technology means for their strategy
- What does branding mean for a modern membership organisation; how Members really value impacts on your branding decisions, strategy and focus for your marketing teams

Some taster facts and data which will be expanded on and discussed with delegates:

Background to the Institute of Physics success in launching a social networking platform three years ago – MyIOP; a new digital only membership ‘ IOPimember’ with low cost rates for less developed countries
How IOP Membership has been increased by over 33% since 2009 to reach 45,000
How the ACCA’s integrated interactive strategy helps develop this global body for professional accountants with 147,000 members and 424,000 students in over 170 countries. What you can do with127,000 Facebook followers! Their ‘Putting you in the picture’ video on their You Tube channel achieved 125,000 views
How re-branding helped CIMA achieve 40% growth.
The NPA (National Pawnbrokers Association) has the scope to grow the market by 50% through brand awareness
73% members failing to renew relates to lack of perceived value. When you understand what they value how do you set strategic challenges to the organisation to, for example: create a better sense of community leading to impacts on social networking, branch & group activity?
Why reviewing 100 membership organisations’ websites on a mobile phone revealed less than 15% had a mobile-friendly website. What should you be doing about it?
Why, in the Think survey, did 48% of membership organisations say that they’re scared of social media?

SURVEY RESULTS TO BE SHARED - MemCom commercial revenue survey – in difficult times, how dependent should you be on membership fees. What are the trends in web, recruitment, exhibition, corporate partners’ revenues and other sources?

SURVEY RESULTS TO BE SHARED - Membership Organisations - Big challenges – Digital answers? The top-line results from the Precedent membership organisation survey will be shared and discussed:
74% said that they take advantage of the digital communication opportunities currently available online, but by way of contrast only 40% said they had sufficient resource to take FULL advantage of the opportunities.
76% couldn’t say that they had a coherent digital strategy that spans their website, membership database and social media platforms
Only 33% could say that they had a single cross-organisational tool that captured digital and non-digital interactions with members
Less than 15% had a mobile-friendly website when by 2014 the majority of users could be accessing organisations’ sites on a mobile device – phone or tablet.
(Top line results will be discussed in the main strategic conference. For more detailed results attend the workshop sessions)

SURVEY RESULTS TO BE SHARED– Trends in membership communication
What content works best in print and online? Should membership organisations be moving away from print? Where should you be targeting your resources for maximum effect? Think’s latest research project (Re:member 2012)
(Top line results will be discussed in the main strategic conference. For more detailed results attend the workshop sessions)

Book here to hear about all the above and share in the strategic agenda

Strategic main conference - agenda timetable

8.30 – 9.00 Registration

9.00 – 9.25 Chair’s Welcome and introduction

John Brindley sets the scene for the day highlighting some of his own experiences and developments at the Institute of Physics
Presentation will include facts and figures from three surveys to illuminate the day:

MemCom commercial revenue survey
Membership Organisations - Big challenges – Digital answers? Precedent survey
Trends in membership communication. Think’s latest research project (Re:member 2012

John Brindley, Director, Membership & Business, Institute of Physics

Session 1 THE FUTURE OF INTERACTIVE AND MOBILE STRATEGIES

9.25 – 9.55 What an integrated on-line strategy should look like

How to bring technology into the membership model. Sarah will highlight her experiences at ACCA in the use of social media and Apps. ACCA won the 2011 MemCom awards category for ‘Most Innovative Use of Technology’.

Sarah Hathaway, Head of Marketing and Promotions, ACCA UK

9.55 – 10.25 Mobile Strategy – How to create one; do you need one?

Recognising that even some larger professional bodies are at the early stages of considering a mobile strategy, Jonathan will review why mobile is relevant to professional bodies. He’ll cover changes in consumer behaviour, what a mobile strategy should look like. His talk will be illustrated with case study extracts from both a consumer and member perspective.

Jonathan Bass, Managing Director, Incentivated

10.25 – 10.50 Round table debate - 25 minutes on the issues raised and feedback sessions from selected tables. Key debate questions:

What are the key challenges you face in developing your integrated on-line strategy? Feedback on answers and pose questions to the expert panel.
What are the key challenges you face in planning or developing your mobile strategy? What do you or would you hope to get out of it?

Feedback on table findings and questions to the expert panel.

Expert panel to include speakers and...
Steve Gray, CTO, YARG
Tim Jenkins, Operations Director PIXL8
Mark Sherwin, Commercial Director Precedent

10.50 – 11.10 Refreshments break in exhibition hall. Meet the membership suppliers representing publishing, communications, CRM, design, print, branding, web development and more

Session 2 THE MEMBERSHIP BRAND

11.10 – 11.35 Protecting and developing your membership brand

Ray will cover:

Re-branding – when to consider going through the process and what you should look to get out of it
Introducing new member categories or company/corporate schemes without diluting the brand and the independent professional body status
How to develop tailored company schemes which can make large companies better disposed to membership of employees (and payment) if benefits and communications are better integrated into their processes and skills requirements.

Ray Perry – Chief Executive, The National Pawnbrokers Association (NPA) - Formerly Executive Director, CIMA

11.35 – 12.05 So you’ve measured what members really value - how does this affect your brand?

The implications of membership value on brand.
The impact on external communications and member communications.
How do you use these findings to support changes in employer perceptions?

Cristian Holmes, Director of Marketing, Communications and Membership, BACP

12.05 – 12.30 Round table debate - 25 minutes on the issues raised and feedback sessions from selected tables. Key debate questions:

What are the key challenges you face in developing your brand? What challenges have you seen in opening up new categories of membership?
What tools are used in your organisation to set departmental objectives?
How could you take on board Cristian’s approach?

Feedback on table findings and questions to the expert panel – including speakers.

12.30 – 12.55 Membership segmentation and personalisation strategies

As employers’ play an increasingly important role in supporting their employees’ career development, Martin will show you how the CII re-modeled its individual membership proposition to better meet the needs of employers.
In this section, he will also demonstrate how two other membership organisations are delivering a more personalised approach to their members through the use of technology and segmentation.

How do you balance the needs of the employer and the employee?
Does it matter who pays the membership fee?
Does personalisation make a difference?
How can you look to deliver a more personalised offer for your members?

Martin Reid (formerly CII), Head of Professions and Membership, Sterling Solutions

12.55 – 13.05 Q&A and close of morning session

13.05 – 13.40 Pre-lunch networking reception and meet the Exhibitors

13.40 Awards lunch
Awards lunch Introduction Chris Combemale, Executive Director, The Direct Marketing Association

14. 30 – 14.50 Guest speakers - Paul Davies and Joe Hallet, ALWAYS A CHANCE

On 15th April 2011, James Cooper and James Kouzaris went out for some drinks at a bar only a few miles from their holiday villa in Sarasota, Florida. At around 3am the following morning they were found dead, after being shot several times.
Paul Davies and Joe Hallet, joint founders and chief executives of ALWAYS A CHANCE will talk of their friends who were killed and their aims for the charity set up in their memory

14.50 Awards presentations
Awards supported by The Direct Marketing Association

Awards - Hear why the judges chose the winners in these categories:

Marketing Leaflet or Brochure – Sponsored by Satellite Creative
Annual Report – Sponsored by PRPR
Web Site – Sponsored by www.TotalProfessions.com
Newsletter – print or e –bulletin
Most Innovative use of technology
Brand development – re- branding or brand extension. Sponsored by Ashridge Communications
Transformation award – for significant marketing led organisation change - Sponsored by Ashridge Communications
Magazine – Professional Association or Royal College
Magazine – Charity
Magazine – Sport and recreation membership organisation. Sponsored by The Sport and Recreation Alliance
Membership Marketing Executive of the year – Sponsored by ASI Europe
Membership Marketing team of the year - Sponsored by Sterling Solutions

Chris Combemale Executive Director DMA and Duncan Grant, Director Ashridge Communications

16.00 Conference Closes

All day place including lunch and awards - £220 plus VAT Book here
Morning session only - £140 plus VAT Book here

Practical workshop topics – alternative stream to main strategic conference MemCom 2012

Tue, 15 May 2012 17:36:00 GMT

This workshop stream will run all morning in parallel to the main conference and provide those charged with implementation of membership marketing strategies with expert practical advice (Limited to 50 membership/charity executives only). Five great workshops: Just £85 + vat to attend them all (£17 each equivalent)

MemCom workshops Book here

8.30 – 9.00 Registration

9.00 – 09.40 How to deal with the ever widening range of technology suppliers

Social media, SEO, Apps web etc. Guiding principles presentation and extended Q&A/ information sharing.

SPEAKER: Sue Fidler – Sue is an independent web consultant

9.45 – 10.25 Communicating with members and volunteers

These are audiences which you want to keep close to you. They pay fees or they support what you are trying to achieve. They both need to be handled sensitively and the approach has to be quite different from consumer audiences. Both place a strong value on belonging, so how should your communications reflect this. Presentation and extended Q&A/ information sharing.

SPEAKERS: Ann Mealor FCIPR, Chief Executive, William Jack.
Ashley Gibbins, Chief Executive, The International Travel Writers Alliance

10.25 – 10.45 Coffee Break

10.45 - 11.15 Energising your membership communications with Microsoft Dynamics CRM Headline conference sponsors

Excitation, will show how the flexibility of Microsoft Dynamics CRM can help you to produce more targeted communications to your members including:

How your association can use a summarised history of your members' journey through your website to inform your marketing strategy
Understand how you could use the close integration between Microsoft Dynamics CRM and email marketing tools to make your marketing more targeted

SPEAKER: Stephen Manley, Business Development Manager, Excitation

11.20 – 11.45 Social media strategy measurement

So you have a facebook page – Now what?
17% of marketing budgets were spent on social media last year, and over a third of marketers invest 11 hours or more weekly. Quantifying and measuring the results of your social campaigns can be a real challenge. We will discuss tactics and theories to help you evaluate your activity, as well as providing tips on improving the results of your activity through engaging content.

This presentation and Q&A will help you take away a fresh look at the content you use in your social media activity and its importance in helping to deliver returns for your membership organisation or charity.

SPEAKER: Laura Hannan – Head of NewsReach
Amanda Kouwenhoven – Head of Social Media

11.50 – 12.20 Membership Organisations: Big Questions, Digital Answers?

Precedent decided to compile this report when one of its membership organisation clients said, “the web is moving faster than our organisation, its internal structures and decision-making processes can keep up with.”

The session will quickly cover seven themed challenges that encapsulate some of the current and future communication issues common to all organisations.

The series of digital actions relative to key stages of the membership lifecycle that organisations could potentially employ to address the issues.

Emphasis will be put on the need for coherent digital and brand strategies, and Precedent will reveal a representative digital framework model to which all organisations should aspire.

SPEAKER: Mark Sherwin, Commercial Director, Precedent

12.25 – 12.55 Trends in Membership Communication– are you up to date?

Think’s latest research project (Re:member 2012) surveys the current trends in membership communication. This session reveals the key findings of the research conducted with leading membership organisations across digital, print and social media.

What content works best in print and online?
Should membership organisations be moving away from print?
Where should you be targeting your resources for maximum effect?
How does your communications strategy stack up?

All participants will receive a copy of the full authored report.

Early results suggest only 14% of membership bodies have an active digital strategy and if membership organisations had to cut one channel of communication 46% would discontinue Facebook updates. Learn more at this session.

SPEAKER: Ian McAuliffe, Publishing Director, Think

Following the workshops there will a pre-lunch drinks reception in the exhibition rooms followed by:

The MemCom – Membership Marketing Awards lunch and presentations in the Nash Room at the IOD (for workshop delegates, the additional cost for the reception, lunch, guest speakers and awards presentations is £90 +vat) Book here

MemCom 2012 at the IOD on May 17th

Thu, 08 Mar 2012 15:23:00 GMT

The next MemCom agenda will shortly announced. We are expanding the exhibition area and have some practical workshops sitting alongside the main conference with key strategic marketing and membership themes. We will also have a larger dining room for the MemCom awards lunch which has outgrown the super facilities at the Royal Society of Medicine.

2011 MemCom Award winners...

Fri, 13 Jan 2012 10:48:00 GMT

Have a look at last year's MemCom Award winners...

MemCom 2011 PPT Awards presentation

Marketing Leaflet/Brochure:

Winner - The Royal Pharmaceutical Society
Highly Commended - Chartered Insurance Institute

Magazine - Professional Association or Royal College:
Winner - Chartered Insurance Institute
Highly Commended - The Royal College of Midwives - entered by Reactive Media Group
Commended - British Institute of Facilities Management
Commended - The Chartered Institute of Marketing
Both Commended entered by Redactive Media Group

Marketing Team of the Year:
Winner - Chartered Institute of Management Accountants
Highly Commended - Chartered Insurance Institute

Website:
Winner - Chartered Institute of Builders
Highly Commended - Royal Society of Chemistry

Transformation:
Winner - Chartered Institute of Logistics & Transport

Annual Report:
Winner: Chartered Institution of Building Services Engineers - entered by OCEAN

Magazine - Charity:
Winner - National Deaf Children's Society
Highly Commended - National Association of Head Teachers - entered by Redactive Media Group
Commended - Association of Chief Executives of Voluntary Organisation

Brand Development:
Winner - Institute of Chartered Secretaries and Administrators
Highly Commended - Royal Pharmaceutical Society

Newsletter, print/ebulletin:
Winner - People Management - entered by Redactive Media Group
Highly Commended - Society of Trust and Estate Practitioners

Most Innovative use of Technology:
Winner - Association of Chartered Certified Accountants

Young Membership Marketing Executive of the Year:
Winner - Tricia Cruz from the Royal Pharmaceutical Society

Videos of MemCom 2011

Fri, 13 Jan 2012 15:17:00 GMT

Here we have a selection of video for you to view of last year's MemCom Event

Click here to view MemCom 2011 - Main conference

Click here to view the MemCom 2011 Awards

Click here to view MemCom 2011's social media debate

Click here to view MemCom 2011's exhibitors thoughts

(Each video may take a couple of minutes to load)