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New MemCom Award - Membership Marketing Team of the Year |
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A new award has been announced for the MemCom 2010 Awards Ceremony which has been designed to motivate and thank staff for their efforts over the previous year.
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MemCom Speakers announced |
Under the theme for the 2011conference – ‘Member and potential member engagement’ the speaker line-up for next March is coming together The event will be chaired by Patrick Stubbs, Director of Marketing & Membership, the Royal Pharmaceutical Society. Other speakers include...
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Young Membership Marketing Executive of the Year |
Who is an up and coming star, a future Marketing or Membership Director?
A new award has been set up for the next MemCom to recognise the young talent coming through in the membership sector.
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Total Professions passes 10,000 users in September |
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With the promotion to careers advisers, students and other key audiences the professional body portal is attracting increasing levels of traffic.
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MEMCOM CONFERENCE THEME 2011:Member and potential member engagement |
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Following discussion at the Membership Marketing Directors Group a number of burning issues will be covered at the MemCom 2011 conference on March 31st at the Royal Society of Medicine, London W1
The Group felt that the issues of engaging with members, potential members, students and other audiences are increasing. Media clutter and an ever expanding multi-channel environment provide increasing challenges for membership marketing professionals.
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How do you understand what members value? |
Ashridge Communications has developed a ‘Value based’ research approach for membership organisations based on exclusive access to the ‘Value Model’ originated by Cristian Holmes, Director of Marketing, Communications and Membership at the British Association for Counselling and Psychotherapy (BACP) and first presented at MemCom 2010.
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